Jewelery store Eforo in Neapoli, Thessaloniki

The 1960s, particularly in 1965, finds the young then Barsalis Georgios making his first steps in the jewelry industry. Beginning as a simple assistant in a gold jewelry workshop, he soon managed to create his own store in the center of Thessaloniki. The design and the excellent quality of its jewelry, combined with professionalism and technical knowledge, made him the jewelry business.

In 1984, the workshop was moved to a privately-owned space at Kavalari Lagada and at the same time a technological upgrading was carried out with state-of-the-art machines. The successful course leads the company to further development by engaging in jewelry marketing and creating trust relationships with customers from all over Greece.

Ιn 2010, EFORO's progress is complemented by the arrival of his son, Barsalis Georgios. Not only his studies at the School of Jewelry of EL.KA. but also, his journeys in foreign countries, where he attended at top international jewelries’ exhibitions, contributed to the creation of jewels distinguished for their high level of design, unparalleled aesthetic and manufacturing quality.

In 2016, EFORO, alongside with manufacturing and marketing, has entered in retail market, launching a store in Neapoli, Thessaloniki. An elegant space that covers a wide range of jewels, from the most timeless lines to the most fashionable forms, and a wide variety with the most well-known watch brands.

Today, after 50 years of continuous presence in the field of jewelry, having as a high priority the maintenance and development of high quality and aesthetic standards, we continue to create elegant jewels that have won the trust of customers.